Unsurprisingly, after more than a decade of mobile dominance, the iPhone is the primary gateway to Apple’s ecosystem for new and existing users to other products.
Apple’s mobile gateway from iOS to macOS
Apple’s mobile gateway from iOS to macOS
The iPhone has become the entry point into an ecosystem that comprises Mac, iPad, Apple Watch, and other products. A recent Consumer Intelligence Research Partners (CIRP) study reveals that many first-time Mac buyers were already embedded within the Apple ecosystem through the iPhone or iPad.
According to CIRP’s analysis, 80% of customers who transitioned from a PC or Chromebook to a Mac in 2023 were not new to Apple’s ecosystem. These consumers already owned an iPhone, an iPad, or both.
iPhone fuels Mac switchers as the gateway to Apple’s ecosystem
iPhone fuels Mac switchers as the gateway to Apple’s ecosystem