Apple is planning on harnessing the power of artificial intelligence to buy and place ads in its App Store, similar to how Google’s Performance Max and Meta’s Advantage+ platforms work.
Apple is testing AI-powered App Store ad placements
Apple is testing AI-powered App Store ad placements
The company has begun testing with a small group of advertisers. The platform automatically decides the best spot to place ads within the App Store.
Apple has told advertisers that it is conducting tests to see if it can improve the performance of its Apple Search Ads. A source told Business Insider that they expect the company to introduce the product in the coming months.
Originally appeared here:
Apple is planning to use artificial intelligence to optimize App Store ads