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Student Ellen Feiss may have looked stoned in her famous Apple Switcher ad, but it turns out that she wasn’t kidding when she claimed that the paper a PC destroyed was “really good.”
Ellen Feiss: Left: as in her Switcher ad and (right) as she is today (Source: Ohio State University)
Ellen Feiss: Left: as in her Switcher ad and (right) as she is today (Source: Ohio State University)
The Switcher TV ads were central to an Apple marketing campaign that briefly ran in 2002 and 2003. It featured people talking about how and why they had moved from a PC to a Mac.
Overall the campaign failed to achieve much success for Apple. The company would move on to much greater effect with the “Get a Mac” campaign featuring John Hodgman as PC and Justin Long as Mac.
Go Here to Read this Fast! What Apple Switcher ad star Ellen Feiss is doing now
Originally appeared here:
What Apple Switcher ad star Ellen Feiss is doing now
