Apple drops to fourth place in China’s smartphone sales

China’s smartphone market has continued to decline so far in 2024, and local resellers such as Huawei have overtaken Apple’s iPhone.

After coming top in China overall in 2023, Apple has dropped to fourth place in the first six weeks of 2024, according to Counterpoint Research. The post-holiday period always sees a significant drop in sales for all resellers, though, and what may be more significant is the decline in China’s smartphone market.

Apple’s success in the last quarter of 2023 had led to what seemed to be a stemming of the years of decline in China’s overall sales. Counterpoint’s latest figures say that China’s market declined 7% year over year in these first six weeks of 2024.

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