Defining the Pro in Apple Vision Pro: Who is Apple’s target professional?

The Apple Vision Pro is an excellent media consumption tool. Still, in our experience and after talking to enterprise, the US federal government, and tradespeople, it’s not close to where it needs to be for wide adoption in business.

A bright yellow hard hat, on top of an Apple Vision Pro, resting on a white surface
Apple Vision Pro for business: hardhat optional

We’re past the point where we need to lay out the specs of the Apple Vision Pro in this review. It’s clearly an attractive product, as VR headsets masquerading as AR headsets go, and it has packed a lot of technology into the device.

It’s a great movie-watching device, there are burgeoning gaming options on it, even outside of the App Store. The (very few) interactive content showcases that there have been are presented well and put together excellently.

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Defining the Pro in Apple Vision Pro: Who is Apple’s target professional?

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Defining the Pro in Apple Vision Pro: Who is Apple’s target professional?