The new Apple Vision Pro is the first step into spatial computing and, more critically, the development of visionOS. So, shipping the product is a win for Apple, regardless of what Wall Street prognosticates.
Apple Vision Pro
Apple Vision Pro
There is a lot of discourse surrounding Apple Vision Pro and its launch. Who is it for, why it exists, why didn’t Apple wait until it could sell you AR-equipped sunglasses, and so forth.
The answer to almost every question is simple — Apple needed to get Apple Vision Pro and visionOS out there to make any more progress. If Apple’s marketing around Apple Vision Pro is confusing or seems to be missing a killer app, it’s not just you.
Apple Vision Pro is already a win for Apple & consumers
Apple Vision Pro is already a win for Apple & consumers