Pauliina Martikainen and Mona Saurén
Environmental, social, and corporate governance (ESG) is not a new topic in the European startup space — in fact, it’s been talked about and debated for years on end. Yet, when you follow discussions and investment patterns closely and work with enough seed- and early-stage startups, it’s apparent that the topic of ESG is also riddled with misconceptions. These are often perpetuated, shared, and fed by investors — and can be detrimental when digested by up-and-coming companies. In these challenging economic times, it may be tempting to deprioritise areas like ESG. But, this is precisely when we need to dig…
This story continues at The Next Web
Go Here to Read this Fast! 3 ESG myths VCs and startups need to snap out of quickly
Originally appeared here:
3 ESG myths VCs and startups need to snap out of quickly