Year: 2024

  • Teenagers still overwhelmingly want iPhone and Apple Watch more than any other brand

    Teenagers still overwhelmingly want iPhone and Apple Watch more than any other brand

    The iPhone still wins teenagers’ popularity contests, with a survey determining Apple’s smartphone is at near record highs for both ownership and the intention to purchase by the group.

    The iPhone's camera is a major selling point.
    The iPhone’s camera is a major selling point.

    The semi-annual Taking Stock with Teens Survey by Piper Sandler has been released, and continues to provide good news Apple’s way. The survey, the 47th for the organization, aims to determine what younger consumers prefer, and how it could change the overall brand landscape.

    For watch brands, upper-income teens have continued to rate Apple as their favorite once again. However, Apple’s 36% share is a drop from the 42% of the Fall 2023 and Spring 2023 surveys, and it’s only just ahead of its nearest rival, Rolex at 34%.

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    Teenagers still overwhelmingly want iPhone and Apple Watch more than any other brand

  • DJI’s RS4 gimbals make it easier to balance heavy cameras and accessories

    Steve Dent

    DJI occasionally knocks us sideways with cutting-edge innovation à la the Ronin 4D, but it’s usually just refining existing products to stay ahead of rivals. That applies to the new RS4 and RS4 Pro gimbals, which boast multiple improvements over the previous RS3 models, particularly in the size and capacity of cameras they can support, but no new standout features. 

    However, the company also unveiled the Focus Pro, a new version of its LiDAR focus system that works either standalone or with the RS4 Pro. This product is more on the cutting-edge side, adding a host of new capabilities to the company’s gimbal and camera systems. 

    DJI RS4

    The mainstream RS4 gimbal is largely the same as the last model, with a carrying capacity of 6.6 pounds (3kg) that accommodates most mirrorless cameras and a good load of accessories. However, the tilt axis has been extended 8.5mm compared to the RS 3, giving you more balancing space for longer lenses or front-heavy add-ons like ND filters. It also uses DJI’s latest 4th-gen stabilization algorithm for improved smoothness and control.

    DJI's RS4 gimbals make it easier to balance heavy cameras and accessories
    DJI

    The RS4 can pair with the new Focus Pro Motor (more about that in a sec), allowing smooth focus and lens zoom adjustments at a speed 30 percent faster compared to the original DJI Focus Motor. As before, it uses dual-mode Bluetooth tech so you can pair with and control multiple cameras. 

    Another new feature is improved stability in vertical shooting, steadying jolts for the influencer crowd even when walking or running. The redesigned gimbal horizontal plates allows for “seamless transitions to vertical shooting,” the company said, allowing for more efficiency in video creation (to let you quickly get out an Insta Story while filming, for example). 

    DJI's RS4 gimbals make it easier to balance heavy cameras and accessories
    DJI

    As before, it comes with automatic gimbal locking and unlocking for ease of use, along with Teflon coatings on all three axes for smooth operation. A new joystick mode switch lets you change from zoom to gimbal control and the customizable trigger can quickly turn on the FPV mode.

    The RS4 supports multiple accessories via the RSA communication port, including DJI’s RS Tethered Control Handle and third-party options (DJI has an SDK protocol for the RS family). IT also supports the new BG70 High-Capacity Battery Grip that extends runtime to 29.5 hours with a 2.5 hour charge time (compared to , while supporting power delivery to camera and USB-C accessories.

    Finally, the RS4 supports DJI’s Ronin Image Transmitter, delivering live-action high-definition feeds to other crew members and allowing for remote-control (focus, etc.) capabilities. 

    DJI RS4 Pro

    DJI's RS4 gimbals make it easier to balance heavy cameras and accessories
    DJI

    The RS4 Pro ups the carrying capacity to 10 pounds (4.5kg) as before, while adding side handles and extra mounting points for accessories. It adds a 20 percent motor torque boost to all axes (compared to the RS 3 Pro) to allow for more responsive tracking even with heavy cameras and accessories. 

    DJI also introduced a car mount mode, optimizing the stabilizer for vehicle shoots, while updating vertical shooting capability and improving axis locks. Like the RS4, it has DJI’s latest 4th-gen stabilization algorithm that’s particularly helpful for fast-moving scenes when carrying a heavy camera.

    DJI's RS4 gimbals make it easier to balance heavy cameras and accessories
    DJI

    The primary new capability is functionality with the Focus Pro LiDAR and Focus Pro Motor system, giving cinematographers autofocus capability even with manual focus lenses. It also supports remote control and image transmission, “allowing for remote gimbal operation and intelligent focus assistance,” according to the company.

    “In collaborative team shooting, the gimbal operator can control the RS 4 Pro gimbal through devices such as the DJI Master Wheels, DJI Ronin 4D Hand Grips, and DJI High-Bright Remote Monitor. Meanwhile, the focus puller can enable LiDAR Waveform on the High-Bright Remote Monitor for intelligent focus assistance, precisely controlling focus using the Focus Pro Hand Unit,” DJI says. 

    DJI Focus Pro

    DJI's RS4 gimbals make it easier to balance heavy cameras and accessories
    DJI

    For creators and cinematographers, the Focus Pro is the most intriguing product in this release. It’s a LiDAR focus system consisting of the Focus Pro LiDAR unit, Focus Pro Grip, Focus Pro Motor and FIZ Hand Unit. It gives the operator autofocus capability even with manual lenses, or lets them focus manually via a real-time view from the LiDAR’s perspective.

    The grip has a full-color touchscreen, 2.5-hour power supply, intuitive visual operation, auto-calibration and data storage for 15 lenses, along with Bluetooth capability for easy start/stop recording. The LiDAR, meanwhile, supports focus at up to 20 meters (three times more than before), and has an ultra-wide 70-degree view for focus. IT has 76,800 ranging points and a 30Hz refresh rate to minimize focus hunting and ensure reliable focus. 

    DJI's RS4 gimbals make it easier to balance heavy cameras and accessories
    DJI

    Autofocus includes AF subject recognition and tracking, adjustable focus speed and selectable focus area modes, much like a regular mirrorless AF system. The AMF (auto-manual focus) mode, meanwhile, allows for instant switching between manual and autofocus for tricky shooting scenarios. It also helps camera or focus operators by showing the LiDAR waveform. I tried something similar with the Ronin 4D, and while it takes a while to get used to, it’s very effective.

    The FIZ Hand Unit allows full remote control over focus, iris and zoom for focus pullers. It uses stepless real-time damping for smooth control, while letting the focus puller be up to 160 meters away. Other features including faster motor speeds, 10ms latency and intuitive dial operation. 

    Price and availability

    The DJI RS 4 is now available for purchase starting at $549 and includes one Gimbal, BG21 Battery Grip, USB-C Charging Cable, Lens-Fastening Support, Extended Grip/Tripod (Plastic), Quick-Release Plate, Multi-Camera Control Cable, and Screw Kit. You can also pick it up for $719 in a combo with a Briefcase Handle, Focus Pro Motor, Focus Pro Motor Rod Mount Kit, Focus Gear Strip, a second Multi-Camera Control Cable, and one Carrying Case. The RS 4 Pro, meanwhile, starts at $869 or $1,099 with the high-capacity battery grip, with the same range of accessories for each.  

    The Focus Pro creator combo (DJI Focus Pro LiDAR, DJI Focus Pro Grip, DJI Focus Pro Motor and DJI Focus Pro Carrying Case) is $999, or you can buy the All-in-One combo (with the FIZ Hand Unit as well) for $1,899. The RS BG70 high-capacity battery grip is sold for $149 by itself. 

    This article originally appeared on Engadget at https://www.engadget.com/djis-rs4-gimbals-make-it-easier-to-balance-heavy-cameras-and-accessories-130058134.html?src=rss

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    DJI’s RS4 gimbals make it easier to balance heavy cameras and accessories

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    DJI’s RS4 gimbals make it easier to balance heavy cameras and accessories

  • Indie Lovecraftian fishing game Dredge is gonna be a movie

    Jessica Conditt

    In a year packed with rad fishing sims, Dredge was arguably the best. It came out in March 2023 and filled the wet, eldritch-horror-shaped hole in the year’s gaming catalogue — and now, it’s going to be a movie. Developer Black Salt Games and media company Story Kitchen are partnering to turn Dredge into a live-action feature film. The project’s logline is, “Think The Sixth Sense on the water. A grounded atmospheric cosmic horror blend of HP Lovecraft and Ernest Hemingway.” That’s not not a description of Dredge as a video game, so it looks like we’re off to a fine start.

    As a film, Dredge will probably focus less on inventory management, boat upgrades and incessant seafloor dragging, and more on the game’s Lovecraftian water monsters and moody, foggy atmosphere. Story Kitchen is the production company behind a number of in-progress video game adaptations, including the Sifu live-action movie and Vampire Survivors animated TV series. There’s no word on a timeframe for the Dredge film, but it’ll likely appear when we least expect it, rising suddenly from the metaphorical depths.

    This article originally appeared on Engadget at https://www.engadget.com/indie-lovecraftian-fishing-game-dredge-is-gonna-be-a-movie-130029799.html?src=rss

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    Indie Lovecraftian fishing game Dredge is gonna be a movie

  • It’s the last day to get up to 42 percent off annual Max subscriptions

    Lawrence Bonk

    This is your last day to snag a decent deal on a subscription to Max, the streaming service that has nothing to do with Cinemax and everything to do with HBO. Annual subscriptions are up to 42 percent off, depending on the tier. The discount is available to both new and returning subscribers, just in time for the second season of House of the Dragon.

    The best deal knocks $100 off the Ultimate plan, which offers an ad-free 4K viewing experience. The grand total here will be $140 per year, instead of $240. The next step down is a mid-level plan that also drops the ads, but there’s no option for 4K streaming. This plan costs $150 per year, instead of $192. Finally, there’s the ad-supported plan, which costs $70 per year as part of this deal. Sure, it might seem weird to watch Curb Your Enthusiasm (RIP) with commercials, but it gets the job done.

    The deals apply no matter how you sign up for the Max, including directly from the website, through the Apple App Store or Google Play. There’s one major caveat, as only new subscribers via Fire TV are eligible. All of this is tied to March Madness, as Max is streaming all 2024 Division I NCAA men’s basketball championship games, along with other live sports.

    For those too busy to memorize the comings and goings of multinational streaming platforms, Max is a service that combines HBO’s programming with content from Discovery+. So you can watch all five seasons of the critically-acclaimed crime series The Wire and chase it down with 47 seasons of Guy Fieri’s Diners, Drive-Ins, and Dives, as nature intended. Max is a weird streamer to pin down, but there’s certainly a glut of content to choose from. There’s a reason we named it one of the best streaming services out there.

    Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.

    This article originally appeared on Engadget at https://www.engadget.com/its-the-last-day-to-get-up-to-42-percent-off-annual-max-subscriptions-130009276.html?src=rss

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    It’s the last day to get up to 42 percent off annual Max subscriptions

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    It’s the last day to get up to 42 percent off annual Max subscriptions

  • Google announces Axion, its first Arm-based CPU for data centers

    Sarah Fielding

    Google Cloud Next 2024 has begun, and the company is starting the event with some big announcements, including its new Axion processor. It’s Google’s first Arm-based CPU specifically created for data centers, which was designed using Arm’s Neoverse V2 CPU.

    According to Google, Axion performs 30 percent better than its fastest general purpose Arm-based tools in the cloud and 50 percent better than the most recent, comparable x86-based VMs. They also claim it’s 60 percent more energy efficient than those same x86-based VMs. Google is already using Axion in services like BigTable and Google Earth Engine, expanding to more in the future.

    The release of Axion could bring Google into competition with Amazon, which has led the field of Arm-based CPUs for data centers. The company’s cloud business, Amazon Web Services (AWS), released the Graviton processor back in 2018, releasing the second and third iterations over the following two years. Fellow chip developer NVIDIA released its first Arm-based CPU for data centers in 2021 named Grace, and companies like Ampere have also been making gains in the area.

    Google has been developing its own processors for several years now, but they’ve been primarily focused on consumer products. The original Arm-based Tensor ship first shipped in the Pixel 6 and 6 Pro smartphones, which were released in late 2021. Subsequent Pixel phones have all been powered by updated versions of the Tensor. Prior to that, Google developed the “Tensor Processing Unit” (TPU) for its data centers. The company started using them internally in data centers in 2015, announced them publicly in 2016, and made them available to third parties in 2018. 

    Arm-based processors are often a lower-cost and more energy-efficient option. Google’s announcement came right after Arms CEO Rene Haas issued a warning about the energy usage of AI models, according to the Wall Street Journal. He called models such as ChatGPT “insatiable” regarding their need for electricity. “The more information they gather, the smarter they are, but the more information they gather to get smarter, the more power it takes, Haas stated. By the end of the decade, AI data centers could consume as much as 20 percent to 25 percent of US power requirements. Today that’s probably four percent or less. That’s hardly very sustainable, to be honest with you.” He stressed the need for greater efficiency in order to maintain the pace of breakthroughs.

    This article originally appeared on Engadget at https://www.engadget.com/google-announces-its-first-arm-based-cpu-for-data-centers-120508058.html?src=rss

    Go Here to Read this Fast! Google announces Axion, its first Arm-based CPU for data centers

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    Google announces Axion, its first Arm-based CPU for data centers