CAT 
As 2024 springs into reality, it’s a fresh opportunity to look at what Apple can do to to stay alive and remain relevant as its core Mac platform reaches the ripe old age of 40.
The OG Mac
The OG Mac
If Apple’s Macintosh were a person, it would likely be suffering a receding hairline, a stiff neck for no apparent reason, and a troublesome inability to lose weight. It would be finding itself virtually invisible to young people and, at the same time, struggling to remain relevant in the workplace as fresher faced workers run circles around its productivity and demonstrate a leaner, more ambitious drive to remake the world.
Of course, Apple isn’t really a person. It’s a legal entity that’s now made up of over 160,000 people worldwide.
2024: Apple’s 40 year old Macintosh survives another year
2024: Apple’s 40 year old Macintosh survives another year
